About the brand

Carla Peralta, better known as Follie Dollie Beauté, is a Beauty & Lifestyle influencer with over 100k followers. She wanted to renew and elevate her brand with a Visual Identity that will take her to the next level, showing a facet of status, elegance and professionalism.

 

Keywords

Honesty, Trust, Empowerment

 

Concept

The Follie Dollie Beauté logo kept her iconic orchid, but in a minimalist style. The chosen typography is a combination of elegance and movement, connecting with the delicate and effortless strokes of the orchid. The sophisticated, feminine and luxurious side of the brand is further enhanced by the mauve toned color palette, but without leaving behind its bright modern side with mustard tones.